Shoe's talk http://shoestalk.mypodcast.com/ en Medard Schoenmaeckers Medard Schoenmaeckers clean Sun, 05 Jul 2009 01:51:57 +0100 http://blogs.law.harvard.edu/tech/rss MyPodcast.com RSS generator v1.0 medardss@gmail.com (Medard Schoenmaeckers) support@mypodcast.com (MyPodcast team) During the 2009 Summit of the European Association of Communication Directors in Brussels on 2-3 Jul During the 2009 Summit of the European Association of Communication Directors in Brussels on 2-3 July, I spoke with Philippe Borremans who left IBM last month to become Chief Social Media Officer at Van Marcke Groep in Belgium. Philippe certainly is Europe's first CSMO - probably even the world's first. I spoke with Philippe about why his company decided to create this position, what his role is and where his role sits in the organization. The result is an interesting 6-minute insight in this unique job that also might inspire your company to think about the use of social media at a more strategic level.<img src="http://www.mypodcast.com/image-457957"> During the 2009 Summit of the European Association of Communication Directors in Brussels on 2-3 July, I spoke with Philippe Borremans who left IBM last month to become Chief Social Media Officer at Van Marcke Groep in Belgium. Philippe certainly is Europe's first CSMO - probably even the world's first. I spoke with Philippe about why his company decided to create this position, what his role is and where his role sits in the organization. The result is an interesting 6-minute insight in this unique job that also might inspire your company to think about the use of social media at a more strategic level. Medard Schoenmaeckers http://shoestalk.mypodcast.com/2009/07/The_Chief_Social_Media_Officer_Not_here_to_manage_a_blog-220031.html Sun, 05 Jul 2009 01:36:00 +0100 philippe borremans chief social media officer van marcke new media 06:00 clean Shoestalk speaks with Terry McKenzie, a senior comms director at Sun Microsystems. Sun has 4,500 emp Shoestalk speaks with Terry McKenzie, a senior comms director at Sun Microsystems. Sun has 4,500 employees actively blogging. Terry shares her experiences and discusses the pros and cons and the simple rules of the game. Interesting for all those debating whether or not employees should be stimulated to blog.<img src="http://www.mypodcast.com/image-449383"> Shoestalk speaks with Terry McKenzie, a senior comms director at Sun Microsystems. Sun has 4,500 employees actively blogging. Terry shares her experiences and discusses the pros and cons and the simple rules of the game. Interesting for all those debating whether or not employees should be stimulated to blog. Medard Schoenmaeckers http://shoestalk.mypodcast.com/2009/06/Is_your_company_blogging-215791.html Fri, 19 Jun 2009 06:00:00 +0100 terry, mckenzie, sun, blogging, employees, company, rules, policy, blog, blogs, social, media 04:41 clean